The 2021 Gartner Magic Quadrant for Managed Mobility Services, Global provides a comprehensive view of key themes emerging in the managed mobility services (MMS) industry. In this blog, we've put together four key takeaways from the report.
Managed mobility services can comprise everything in the mobility lifecycle. From planning, procurement, provisioning, and activation to management, security, and support. This is across IT and business process services for mobile devices and related systems; including smartphones, tablets, equipment, or wearables.
How does Gartner Evaluate the MMS Market?
The report offers the most comprehensive view of the MMS landscape available. By assessing MMS provider capabilities and placing them on the industry-recognized magic quadrant, enterprise organizations can attain a specialized view of the market. Gartner evaluates vendor capabilities across 'ability to execute' and 'completeness of vision' criteria.
To help you better understand the findings, we've identified our four key takeaways from the 2021 Gartner Magic Quadrant for Managed Mobility Services, Global report.
1. Logistical Requirements Continue to Grow
The COVID-19 pandemic has brought the challenges of managing a remote workforce to the forefront. Enterprises remain concerned that MMS service delivery still fails to meet regional and global requirements.
As a result, organizations are left using the sourcing and vendor management capabilities of multiple MMS partners, or a third-party software program. They require improved methods of sourcing and distributing devices across geographical areas to better cater for end-users working remotely or from multiple locations.
We believe that sourcing and logistic capabilities will continue to impact the MMS landscape. The majority of enterprise organizations, especially multinational companies, will need an MMS provider that can offer extensive outsourced management to get devices into the hands of their employees, no matter where they are, fast.
This challenge is a common theme across inquires to Gartner in the last few years, and the pandemic has only amplified it. Vendors that excel in the Gartner ‘Ability to execute’ quadrant are equipped with in-region teams, global partnerships, and global experience to help overcome this.
2. A Greater Focus on Cost and Efficiency
Achieving greater efficiency continues to be a key motivation for implementing MMS services. However, the COVID-19 pandemic has placed greater focus on controlling costs. With more end-users now working remotely or part-remotely, combining cost reduction with operational efficiencies will become more common. This will increase the popularity of more granular total cost of ownership models of MMS.
We believe that enterprise businesses should look for vendors with a higher level of service quality, and an end-to-end service from a single MMS vendor will provide long-term savings. For example, we believe some vendors within the ‘Visionary’ quadrant of the Gartner magic quadrant may outsource components of MMS or rely on partners and competitors – and clients miss out on cost-saving opportunities that can be spotted when an MMS partner manages the entire mobility lifecycle. Additionally, we believe the pricing of these services may be higher than average, making MMS a higher upfront cost with fewer long-term saving opportunities.
3. No Dominant MMS Industry Players
The MMS industry is evolving rapidly. But like in previous years, there is still no dominant provider type. In line with the Gartner evaluation criteria to be responsive to markets, we believe that the importance of global capabilities has become more prominent in the last 12 months.
Enterprise organizations have been challenged with the increasingly complex management of a dispersed workforce and devices, so vendors with a global geographical footprint across delivery and management have excelled.
Additionally, there is still a varied mix of key industry players. Alongside comprehensive TEM providers, many prominent vendors are pure-play MMS providers or value-added resellers who are extending their capabilities on a global scale. Most MMS vendors are taking steps to include structured mobility outsourcing and device lifecycle management services as part of their offering.
4. Service Quality is Key
Many providers within the MMS industry now offer virtual assistants and self-service support options. Factors like the level of customer experience available is a differentiating factor for IT teams, many whom find MMS management a burden, especially across a remote workforce.
Additionally, providers are investing in security-related support capabilities, such as mobile threat defense and real-time asset tracking. Security and compliance in geographical regions, such as GDPR compliance in Europe, are also key support factors.
Some MMS vendors may offer comprehensive security and compliance across their US-centric offering but may not be capable of truly global MMS deployment that covers these considerations. We believe that global compliance and support should be a key consideration for all enterprise organizations looking for an MMS provider.
Read the 2021 Gartner Magic Quadrant for Managed Mobility Services, Global
At Cass, we believe an MMS provider should offer a combination of technical and client service, commercial, and operational skills to execute truly effective MMS. We're excited to be in the 'Challenger' quadrant in the 2021 report, highlighting Cass's ability to provide consistent service capabilities, service levels, vendor stability, and a deep understanding of MMS requirements on a global scale.
We'd like to offer you a copy of the report to give you a more comprehensive view of the MMS landscape. Download your complimentary copy of the report today.